The Jim's Group Web Services Guide is designed to assist Jim's Group Franchisors and Divisional Managers along their digital marketing journey. Along the way, some may chose to partner with a Digital Marketing Agency or Consultant to help them grow faster. A Digital Marketing Agency will most likely have their own strategy and technical knowledge base that covers both routine and specialised activities. They will also have specialised personnel who have a deep understanding of the digital marketing landscape.
Therefore for all intents and purposes you will not find "how-to" guides relating to activities including:
- How to Add users to a website
- How to maintain a WordPress website
- How to upgrade plugins
- How to upgrade themes
- How to manage Google Analytics
- How to manage Google Search console
- How to manage Google Tag Manager
- How to perform SEO audits
- SEO
- Social Media management
We expect all Digital Marketing Agencies and Consultants to have this understanding beforehand.