Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools and data to analyse the effectiveness of a campaign.
As a whole, the primary goal of digital marketing is to do one thing:
- Increase your online presence.
Digital marketing is vital for modern businesses because the internet plays a significant role in how today’s consumer makes purchasing decisions. The internet also impacts how consumers actually purchase their products and services.
This makes it imperative for businesses to not only be present online but to boost visibility as much as possible. The days of browsing at a physical store location and asking sales associates for more information about products are gone. Now, consumers use the internet to get the information they need to make an informed purchasing decision, even if they still visit the physical store location to make their final purchase.
That’s where digital marketing comes in. It helps your business reach these consumers wherever they are in their digital buyer’s journey.