An SEO audit is standard procedure for any website. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.
Audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance. Think of it as a report card for your site’s “Googleability.” Your site might be wonderful, well-designed, and clean.
A full audit gives you an actionable plan that helps to:
- Compare yourself to competitors and use your findings to your advantage.
- Identify what changes need to be made (and how to change them).
- Get a general overview of the SEO efficiency of your site.
- Uncover your website’s weaknesses and fix them.
- Set some expectations for your website’s future.
Important to note: You may not be able to improve every finding on your SEO audit.