Facebook offers many advertising objectives to help you reach your business goals. Your advertising objective is what you want people to do when they see your ads. 


For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website.


When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:


There are three types of Facebook advertising objectives

  1. Awareness: Objectives that generate interest in your product or service.
  2. Consideration: Objectives that get people to start thinking about your business and look for more information about it.
  3. Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.


These three are further split into the below:



As your business grows, your campaign goals change. First, your campaigns may focus on building awareness. Later, you may encourage people to consider your products or services