Email automation campaigns are are strategic and calculated. These are the nine most common types of email automation marketing campaigns an organisation can consider implementing. This is not a definitive list – every brand is different so tailor your strategy accordingly.
1) The Welcome Email Series
2) The Standard Promotional Campaign
3) The Seasonal Campaign
4) The Triggered Email Series
5) The Post-Purchase Drip
6) The Connect-Via-Social Campaign
7) The Newsletter
8) The Cart Abandonment Campaign
9) The re-engagement campaign