Some of the most popular digital marketing channels include the following –
- Websites
- Search Engine Optimisation
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Retargeting
Websites: The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.
Search Engine Optimisation or SEO as it is popularly called, is the art and science of getting websites or specific web pages to show up on search engines when specific keywords are used as search terms. SEO helps a brand gain visibility across search engines and geographies.
Pay Per Click Advertising is a type of digital marketing where the advertiser pays for every click of an ad. Here, you can create multiple ads, monitor them real-time, and optimise them as you go. The advantage of this form of advertising is the paying bit. i.e you only pay when someone clicks on your ad.
Social media marketing, as the name suggests, is a digital marketing channel used to promote and market brands and businesses on various social media platforms. Some of the popular social media marketing platforms include Facebook, Twitter, LinkedIn, Instagram, and so on. The platform you choose depends on whether you’re B2B or B2C apart from a whole lot of other factors including your brand’s business goals.
Content Marketing is central to all marketing campaigns and activities. Content marketing involves marketing various pieces of content written in your niche on several digital marketing channels. The content you create can be in a variety of formats including blogs, infographics, and other visual and written content formats.
Email marketing, as the name suggests, is a digital marketing channel which is used to market brands and businesses through emails. While email marketing runs the risk of emails getting into the Spam folder, it is still a powerful means of increasing visibility of your brand or business.
Retargeting allows brands to categorise visitors into interests and essentially “follow” them while they do other things online, giving them a chance to pull visitors back to the website that weren’t quite to the point of conversion.