A Landing Page is a page that focuses information targeted towards a particular user – optimised specifically to encourage 1 of 2 actions:

  1. Get a visitor to click (to go to another page on your site or click to call)
  2. Get a visitor to learn something, which could even include downloadable info packs


Landing Pages are common in SEO


The key aim of a Landing Page is to optimise the UX (user experience) when visiting a site, especially for the first time.


This in itself is a good reason to apply them in SEO.


After all, there's little point aiming to rank if you fail to convert.


SEO landing pages are those optimised for search engines as they contain features that make it particularly appealing to the algorithms. 


The algorithms that decide whether or not a page is valuable to searchers.


If you’re running a one-time promotion for a few days or weeks, the number of visits you’ll generate by optimizing your page for search are minimal. 


But, if you’re running a promotion for a few days or weeks every year, you could be missing out on some serious search traffic.


Importance of content:


By focusing on SEO optimised content relating to specific keyword combinations, you can better your chances of being found online.


For Example: 

Pool Care                       (focus keyword)

Pool Care Melbourne    (keyword combination)

Pool Care Sydney          (keyword combination)

Pool Care Adelaide        (keyword combination)


Tip:

Make a list of the terms that are relevant to your page, and try to figure out what combinations of those terms (called long-tail keywords) someone might type into Google with the intent of finding what you have to offer.


By having SEO optimised content thats focused on specific keyword combinations, we can better engagement for site visitors.


You can use both generic keywords and specific keywords, and cater for both the users and search engines.


By doing this you can not only capture a larger number of keyword variations/related keywords; 


But also drive traffic within the site to achieve your call to action.


Ultimately, a Landing Page is an extension of a primary keyword category that provides an immediate call to action for the additional keywords being targeted. 


It also provides additional routes to related pages with their own call to action.


By combining good content with good UX, we can leverage Landing Pages not simply for ranking for primary targeted keywords;


But also for major targeting of Longtail search based around our keywords.