Our goal with the Periodic Table of SEO Success Factors is to help businesses focus on the fundamentals needed to achieve success with search engine optimisation. The table doesn’t try to list all of Google’s 200 major ranking factors (most of which aren’t publicly known) or detail the search engine’s 10,000 sub factors. It doesn’t try to decipher if the keywords you want to rank for should be at the beginning of your website. It’s not about whether Facebook Likes count toward a ranking boost or not.
Rather, the table is intended to broadly guide both those new and experienced with SEO to focus on major areas of importance.
